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Staci Brown Brooks
is Director of Digital Strategy and Communication for Alabama Power’s Customer Services Organization. Following a career in digital news media, including leadership roles at Alabama Media Group, where she developed strategies that grew digital audiences, Staci joined Alabama Power in 2015 as special projects manager in Public Relations. She helped implement launch and growth strategies for Alabama NewsCenter, a news site that tells the stories of the rich and vibrant communities across the state. She also works on several key initiatives for Alabama Power, including its Council on Culture and Inclusion.

Prior to joining Alabama Power, in addition to Alabama Media Group, Staci worked at The Birmingham News, The Tuscaloosa News and the Detroit Free Press.

She is a member of the Vulcan Park and Museum Board of Directors, the Birmingham Times Media Group Board of Managers, the Lawson State Community College Foundation Board of Directors, the Four Little Girls Memorial Fund Board of Trustees, Alpha Kappa Alpha Sorority, Inc. and the American Association of Blacks in Energy.

She also supports the work of the Foundation for Progress in Journalism and the work of Bronze Valley, an organization  focused on growing technology-based startups. She is a member of Sixth Avenue Baptist Church. Staci is a two-time graduate of The University of Alabama, with a B.A. in Communication as well as an MBA. Her honors include being selected for the Alabama Leadership Initiative and the Maynard Media Academy at Harvard University.

She and her husband, Gerald, are proud parents to Charlotte.

Why have you decided to serve as a Torchbearer for the JLB?
Alabama Power employees have a long history of investing in our communities - through personal action and personal resources. It is my high honor to join previous company representatives in supporting the Birmingham community in this way. I am certain my colleagues, friends and family will join me in these efforts.

What/who inspires you to be a Light in our community?
My family, friends and neighbors in Birmingham inspire me. My husband and I chose Birmingham as our home - the place where I have worked most of my career, where my husband became an entrepreneur, and now where we are raising our daughter. The greater Birmingham community inspires us daily with its philanthropic spirit, its diversity and the pleasant quality of life many of us experience. I want everyone to feel this way about their hometown, so I want to invest in organizations and initiatives that aim to give EVERYONE an opportunity for the same quality of life.

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