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Joey Pierson joined Tacala as Executive Vice-President and Chief Financial Officer in 2001, after a fifteen-year career as a senior manager at Ernst & Young working in assurance and advisory business services, as well as tax practices.  Joey’s primary role has been overseeing Finance, Accounting and Development. He has been instrumental in Tacala’s growth strategies through acquisitions and development. Tacala is the largest franchisee in the United States and currently has 295 Taco Bells in 7 states.  In 2012, Joey and his partners bought out the Tacala founders with the backing of a private equity firm.

In addition to his role with Tacala, Joey leads the large franchisee organization of Taco Bell known as the Big 12, serves on the Board of the Franchise Insurance Group (FIG), a captive insurance company of large quick service restaurant operators, and holds advisory roles on various committees for Taco Bell.

Joey graduated from Auburn University in 1986 with a B.S. in Business Administration, Accounting Concentration.  He is currently on the Tigers Unlimited Foundation Board. Joey is a member of the Auburn Oaks Society and the 1856 Society.

Joey was recognized by the Birmingham Business Journal as CFO of the Year in 2010. When not working, Joey is attending Auburn sporting events and enjoys spending time with his two children, Abby and Nathan. Joey is a member of Canterbury United Methodist Church.

Why have you decided to serve as a Torchbearer for the JLB?
Who can say no to the JLB – really, not kidding, have you ever tried?  In all seriousness, I have some great friendships with women that have given a lot of time and energy to the Junior League over the years and through their involvement, I too have become passionate about all the work that they do for Birmingham.  Serving on the JLB Community Advisory Board has given me an official inside look at the hard work and passion of these women.  When Ragan, Lindsey and Burgess ask you to do most anything, I’ve learned, its best just to say yes!!

What/who inspires you to be a Light in our community?
There are so many needs in our community and I believe it is my responsibility to give back to a community that has given so much to me.  I am inspired by leaders of organizations like Tricia Kirk at the Exceptional Foundation who work hard every day to make this a better community and I am inspired by organizations like the Junior League and the Boys & Girls Club which impact the lives of so many.  In some small way, I want to do my part.

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